Every candidate I work with reacts emotionally to the royalty number. 6% feels reasonable. 10% feels expensive. 12% feels like a stop sign. That instinct is exactly how smart buyers walk past good opportunities. What a Royalty Actually Pays For A royalty is the...
When candidates start exploring a franchise, they spend hours scrolling brand websites and watching pitch videos. Then someone hands them a 200 page Franchise Disclosure Document and they treat it like a legal hurdle to clear. The FDD is actually the strongest...
Every week, I sit across from someone who pictures a franchise as a drive-thru window or a fast casual chain. That mental picture is the single biggest reason smart professionals dismiss franchising before they ever explore it. The Picture in Your Head When the word...
Most people assume a franchise consultant is just another person trying to sell them something. I understand that assumption. But it’s wrong, and it costs people a lot. A guide is not a salesperson A franchise consultant who is doing their job isn’t trying...
Most people start a franchise search by looking at brands. That’s step two. Step one is the thing most people skip, and it’s where the expensive mistakes happen. Set your limits before you start looking Going into a franchise search without defined limits...
